It can be hard to find the right words

Let Curated Content find them for you.

Get beautifully crafted advertising copy and tailored content for your business – the easy way.

What is Curated Content?

Curated Content is me, Erin Munro, a freelance copywriter and content writer.

I perform alphabetical alchemy, making concepts come alive. On a good day, they even dance. My place of work is any nearby cafe, or when I can’t avoid it, my home office.

With a love of words and the creative process, I bring genuine joy and enthusiasm to the work I do for my clients. I embrace taking on the task of writing for a client, ultimately delivering quality prose and freeing them up to do what they do best.

What can I do?

All of the below. But no need to limit our thinking. If it involves words, I can help.

copywriting

I can write creative, persuasive copy that is authentic to your brand and speaks to your customer base.

Anything from creative concepts, foundational ideas, TV ad scripts, print ads and website pages. If you’re promoting your company with words, that’s what I do.

Content Creation

I can create online content in your brand’s voice and make it both entertaining and informative. I’m talking fun and irreverent blogs or a serious and straight to the point business paper, or perhaps a mixture of the two. Big website copy and content overhauls or a couple of quirky attention grabbing Insta posts, whatever you need.

brand development

A distinctive, deliberate, and consistent brand is key to presenting as a coherent and capable company.

I can develop your brand, from coining a brilliant business name and a powerful organising idea, to creating an individual tone of voice and pithy taglines, and into the detail of advertising copy, content creation and style guides.

Client Testimonials

Don’t take my word for it! Below are some kind words from my clients.

Erin Munro is my go-to words-crafter.  Uniquely, she can tackle the full spectrum of briefs, from the partnering on classic ‘big idea’, advertising briefs to full-spectrum, touch-point campaigns and deep-digital product & service innovation and creation. 

Georgia Barretta

Founder/Creative Director
LoveChild

When clients need copy, Erin Munro is front of mind—always. She possesses a remarkable command over the art of writing and consistently delivers high-quality, engaging, and captivating content. 

Paul Lennane

New Business Manager
Fuel

We were in the middle of developing a new brand identity for our company and wanted to communicate our new focus and freshness in a captivating way for our employees and customers. Erin captured the essence of what we were trying to say in a way that was far better than we could have written!

Michelle Higgins

Marketing Manager
Foot Mechanics

Not only can Erin do it all, but her work ethic also ensures she can do it all well, and with the absolute minimum of oversight. She can produce insightful, intellectually fleshed-out copy as well as poetic prose when that’s what’s needed, but she’s happy to get his hands dirty with the less glamorous stuff too. 

Georgia Barretta

Founder/Creative Director
LoveChild

Erin is so talented and always does a wonderful job bringing any subject to life. She’s worth every cent.

Henry Ford

Director
Rutherford Rede

What sets Erin apart is her remarkable creativity and ability to generate innovative ideas. She approaches challenges with a fresh perspective and thinks outside the box to bring unique concepts to life. Erin’s creative input has been invaluable, often injecting a new level of excitement and originality into projects.

Paul Lennane

New Business Manager
Fuel

The quality of Erin’s work is absolutely brilliant and completely relevant towards SEO targeting, which is exactly what we need.

Angela Downie

Director
Platinum Mortgages

I couldn’t recommend Erin enough. She takes the time to research your company, your goals and message to make sure your content comes across the best way possible. She is amazing and takes your content and copy to the next level!

Amy Callon

Director
Callon Creative

We have used Erin for website content, email communications and brand statements. Erin goes beyond just creating content but thinks about who will be reading it and how best to present it within the media we are using.

Michelle Higgins

Marketing Manager
Foot Mechanics

We use Erin to write articles drawn from a wide range of information, including books and online resources. She writes in a style that is easy to read, communicates the story very effectively and stays on track with our brief. We have been delighted with what she produces for us.

Henry Ford

Director
Rutherford Rede

We value Erin’s strong strategic thinking skills. She understands the bigger picture and can effectively align her work with broader objectives. Her strategic input adds depth and relevance to her writing, making it highly impactful and aligned with the project’s overall goals.We have used Erin for website content, email communications and brand statements. Erin goes beyond just creating content but thinks about who will be reading it and how best to present it within the media we are using.

Paul Lennane

New Business Manager
Fuel

I’d work with Erin again in a heartbeat, and I’d recommend her to anyone! 

Georgia Barretta

Founder/Creative Director
LoveChild

I’ve always thought that Erin’s a mind reader, she understands the needs of our business so well and is always one step ahead of the game.

Angela Downie

Director
Platinum Mortgages

I highly recommend Erin to anyone looking for a copy or content writer. Erin has taken our online content to the next level. She works with the info we supply and puts it in a way that everyone can understand and enjoy. There’s real benefit to any business in getting Erin to write for their brand.

Rupert Gough

CEO
Mortgage Lab

We use Erin to make sure that our work is of a standard that holds up professionally to an audience of 500 people. Erin massages our text to ensure key ideas are well expressed and come together in a logical sequence. We have total confidence in her work.

Henry Ford

Director
Rutherford Rede

Erin’s attention to detail and dedication to precision ensures that every word is crafted to convey the intended message effectively. 

Paul Lennane

New Business Manager
Fuel

Erin got back to us quickly and was very easy to work with. I highly recommend Erin for help with getting the right message across in a way that makes people want to keep reading!

Michelle Higgins

Marketing Manager
Foot Mechanics

My first picture book is out now!

As a sporadic and procrastinating creative writer, I am proud of my first published picture book, ‘The Very Best Words’. Working with my publisher, Little Moa, and the talented illustrator, Sarah Trolle, was an absolute pleasure.

Emma’s new baby brother James was very nearly perfect, from his velvety head to his wiggly toes. 

She just wished he could talk.

‘I am going to help you find your words,’ she told him. 

But there were too many words to gather them all. So, she decided to bring him only the very best ones.

‘The Very Best Words’ is available online and in bookstores across New Zealand and Australia.
A small sample of the retailers is linked below.

A gorgeous story.

Suzy Cato

This is author Erin Munro’s debut book. A content and copywriter by career, her passion for words and skill as a wordsmith is palpable throughout.

Fiona Giles

The Sapling 

A delightful story with warm illustrations full of family love…

Melinda Syzmanik,
award-winning children’s author

The Post

What a wonderful first book, Erin. What a gift those words are for tamariki – and to have words celebrated in such a special way is awesome.

Suzy Cato

It’s such a beautiful story that I felt warm and teary by the end… ‘The Very Best Words’ has a lovely, cosy narrative and sweet illustrations. The language is simply delightful. This book’s a keeper.

Katrina Germein,
award-winning children’s author

The very best book for child and adult to share pure pleasure in words, how they sound, what they mean.

Tessa Dudar,
award-winning author of ‘Alex’

We love this new NZ book! 
Perfect for those getting a baby brother or sister in their lives!

Marsden Books

‘The Very Best Words’ is a charming new picture book by Erin Munro, illustrated by Sarah Trolle, published by Little Moa Books. All about the joy of language and the love and kindness of an older sister for her baby brother, this is a wonderful read-aloud and would make a fabulous gift. 

Telling Tales

In a word: adorable… This sweet story of sibling love is told in lyrical prose and accompanied by cosy illustrations, producing a picture book just right for cuddling up with someone to share the joy of language together.

Fiona Giles

The Sapling 

Picture Books are like songs. Sometimes they grow on you slowly and others move you instantly, love on first read before you’ve even had time to think about why. That’s how it was for me with ‘The Very Best Words’.

Katrina Germein,
award-winning children’s author

In the tradition of Edward Lear and Margaret Mahy, a dazzling and delightful introduction to the joy of language.

Tessa Dudar,
award-winning author of ‘Alex’

This book would be an absolutely perfect present for a family with a new baby. 

Momo Celebrating Time to Read